Are you losing business because your website was badly designed? Learn the simplest and most inexpensive way to repair site design problems.
In this article we’ll show you the simplest and most inexpensive way to fix issues with your website.
Are you losing business because of a poorly-designed web site? A poorly-designed web site can end up costing you valuable business.
In a world where beautiful design matters, the design of your web site is very important to the success of your business. Your website is the first thing that a web visitor see and this can influence their decision to buy your products and use your services.
We mostly do it online. Even if it’s just preliminary research, we may fire up our laptop and go visit a website before taking the next step.
Now, put yourself in your customer’s position. How does your web site appear to other people? Does your site invite them to enter and explore things further, or does it make people hesitant and cautious about what to do next?
The way your site looks is just the tip of the iceberg. There are so many other things than can influence your visitors’ experience and their decision to ultimately proceed.
Let’s take a look at a few key design problems that can affect your web site:
Website Design Issues
Typical design issues that can impact your user’s perception about your site include:
Colour – Poor colour combinations can affect your website’s results. This also applies to text and background colour. There are tools that can help you select web colours correctly and even safe web colour tools to ensure that the colours you select will display correctly across various systems. If in doubt, consult a web design professional.
Design Elements – Pages that contain aesthetically unappealing, outdated and just plain old ugly graphic elements can result in users quickly losing interest. Visitors can also be affected by inconsistent graphic elements or excessive use of design elements.
Layout – How your site is structured can have a significant impact in the way visitors interact with your site. Layout considerations also include where your navigational items, links and other useful objects.
Responsiveness – As online information is now viewed through various devices with different-sized screens and browsers, it’s important that your web design is responsive. If your web pages do not resize automatically to display your information on all devices, browsers and platforms, you will incur significant loss of customers.
Website Functionality Issues
Common website functionality problems include:
Sub par functionality – A huge turn-off for visitors is landing on a page where some hyperlinks don’t work, videos can’t play and graphics aren’t showing. Sub par functionality is not acceptable for a website, especially if you are trying to come across as a professional. Your website reflects your organisation. It’s important to make sure that all your links, videos and images remain up and running all the time. In some cases, these problems are related to factors such as your hosting, or they may even be unknown to you, but it’s important to ensure that you’re always proactive and that all issues get corrected as soon as possible.
Feature limitations – If your site offers visitors certain functionality, then make sure that these functionalities are not limited. For example, if you plan to sell products online, make sure that you provide users with full e-commerce features that allow them to easily select and add products to a cart, enter discount coupons, pay using credit card or PayPal, receive notifications, receipts and confirmations, etc.
Poor User Experience
Invariably, where your business suffers most noticeably due to a poorly-constructed website is in the realm of the “user experience”.
A bad user experience can leave a bad taste in people’s mouths and lead them to vent their disappointment in social networks, user forums, review sites, comments, etc., bringing you negative publicity.
Here are just some common issues that can lead to a poor user experience:
Ease Of Use – Your website needs to be easy to use and easy to navigate. Information about your products and services should not be hard to find. Your site visitors want user-friendly features and want to find things quickly and without disappointment. Make your content searchable and if you plan to add downloadable files to your site (e.g. presentation slides), make sure that users are given instructions about how to download and access your information.
Organisation – If your site isn’t organised and user-friendly, you run the risk of losing not only prospective buyers but also existing customers. Providing features such as descriptive URLs, product and service categories and clearly-defined sections where topic-related content can be easily found provides users with a good user experience.
Stimulating Features – Customers stay longer on sites that are user friendly, well organised, and that provide them with eye-catching options. To achieve this you need a balance between attractive, modern web design and compelling content that engages your visitors. For example, highlight hyperlinks which point to your product pages with eye-popping images alongside well-crafted product descriptions. This is effective and can help you improve not only the user experience on your website, but also grow your sales and conversions.
User Interactivity – Another area that helps customers decide to stick around on your website is to provide interactive features that engage your users, like features that let users comment on, share, like, download and recommend your content, interact with your support staff via a responsive help desk, support forum, live chat, schedule appointments, make reservations, etc … Additionally, you want visitors to navigate quickly within your site and access your data without waiting around for pages to load, so site loading optimisation is important.
Compliance – One of the most important and often most neglected aspects of creating a great user experience is to make sure that users feel comfortable doing business with you online. To reassure your potential clients that your business is credible, trustworthy, secure and professional to deal with, make sure to add legal compliance pages such as business information page, privacy statement, terms and conditions of use, security information, earnings disclaimers, etc.
As the above shows, there are many areas that can lead to a poor user experience and negatively impact your business results online. If your site is poorly built, you run the serious risk of not only losing potential paying customers, but also existing clients as well.
What if you found this post because you currently have an existing website with design problems that are affecting your business?
First, understand that getting problems addressed on an existing site can take some time and can also be quite costly depending on the problem and what kind of website you own, especially if what needs doing requires rewriting code extensively.
If you are considering getting a new website built or overhauling an existing web site, then we suggest that you consider choosing the WordPress content publishing platform.
We currently publish more in-depth posts about WordPress on this site, but here are just a few of the things to keep in mind about why you should seriously choose WordPress:
WordPress – Unique Web Design Features
WP themes are unique web design template systems that let you easily modify the look of your entire website in minutes.
There are thousands of great-looking themes for WordPresssite owners available that can be downloaded. Many of these are either freely available, or they can be bought for a relatively small price, saving you hundreds of dollars on the cost of website design.
Most WordPress themes nowadays are responsive and provide users with a flexible and customization options for changing design settings on your site like colour, template elements like headers, footers, menus and styles, page layouts and more. Themes are just one of the many things that make WordPress such a powerful tool for helping you achieve a design for your website that helps your business.
WP Plugins – Virtually Unlimited Scalability
Another great reason to choose WordPress is that WordPress provides users with modular features through add-on applications called “plugins.”
WP plugins, like WordPress themes, integrate easily with your website to provide you with virtually unlimited new functionality.
Earlier in this post we looked at issues in areas like sub par functionality and feature limitations as part of the reason why a poorly built website could cost you customers.
Plugins can help you overcome these issues quite inexpensively. If there is a functionality that needs to be integrated with your website, just install a WordPress plugin that will do what you want your site to do.
If you want a plugin that will notify you about any issues detected on your website, such as links not working, videos not playing, images that are missing or even tell you if your entire website has gone down? No problems there are plugins that can help you fix that, or notify you about issues so you can correct these immediately!
If you want a plugin that will turn your site into an online store or provide you with a complete e-commerce solution? Again, no problem! There are several inexpensive and easy-to-use plugins that will help you sell products on your site and provide your visitors with full e-commerce features that allow them to select and add items to a shopping cart, use discounts, purchase using credit card or PayPal, receive notifications, receipts and confirmations, etc.
And just like themes, there are tens of thousands of great plugins designed for WordPress that can be easily downloaded and are freely available, or are extremely well priced and will save you hundreds of dollars on the cost of website development.
WordPress – An Interactive Web User Experience
In addition to being able to correct problems caused by a poorly-built website, WordPress can also help you provide website users with a great user experience.
WordPress provides beautiful, professional and exciting themes that cover all needs and applications and plugins that allow customers to connect, engage and interact with you. With the right combination of a WordPress site, WP themes and plugins, plus great content, you can create a very rich and engaging user experience that will keep them coming back for more.
As stated earlier, consumers nowadays do research online before making a purchasing decision. If your website isn’t designed with a focus on the customer, these consumers will not return and simply move on to another business that does provide them with a better website.
Hopefully now you have a better understanding of issues that can affect your website Design and how WordPress can help you build a better online presence. To learn more about the benefits of using the WP website publishing platform, please see our related posts section.
Have we helped you become a more productive WordPress user? Feel free to comment below or take a moment to share this information with your friends.
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WordPress is huge and can sometimes be overwhelming about where to start. As you move on to the next Page, you will have a clearer picture of where to start and progress to building a professional WordPress Site.
Disclaimer This site is not associated with WordPress or any of the WordPress products written about on this site. We may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. The product details used in this review have been supplied from the plugin’s website and/or from sites that provide Premium WordPress Services
How To Schedule Your Posts In WordPress using the Workflow Automation Feature
WordPress has a really neat feature that lets you schedule posts. In this tutorial, you will learn how to schedule articles in WordPress.
WordPress has a really cool feature that allows you to postdate or backdate posts. This is a very useful feature that many WP site owners haven’t discovered yet.
Publishing fresh content on the WordPress site on a regular basis helps you get more pages indexed on search engines, drive new prospective customers to and keep your site readers coming back for more.
There may be instances, however, where you may not want content to show immediately.
For example, here are some situations when you may not want to show a WordPress post immediately after adding it to the WordPress CMS:
You travel a lot but you still want blog posts being published on your blog while you’re gone.
You would like to remove a previously published post and automatically it again at a specific time/date later.
You want to start publishing a daily post with the latest news about a certain topic for your blog readers, but they live in a different time zone than you. You want them to receive your updates every day before they start work, but this means that you’d have to get up at 3:30 am to publish your blog post.
You set aside one day each week to create a whole week’s worth of blog posts, or you outsource your article writing to freelance writers who send you many articles each month, but you don’t want to publish all of your new content at the same time!
You launch a private content membership area and would like to “drip-feed” content to members over a period of time.
Wouldn’t it be great if you could just add a bunch of blog posts to your blog in one go, and then have it automatically “drip-fed” to your blog so that only one new blog post got published each day, or week, or every few days?
You could then implement a “set and forget” system for scheduling and publishing fresh content to your site that would keep your visitors regularly engaged, and be free to work on other areas of the business … or leave for a while and know that your blogging strategy is still working for you.
Well … with WordPress you can! You can set a date in the future to publish your blog posts and WordPress will schedule and automatically publish or republish these exactly as you have set.
In the tutorial below you will learn how to schedule WP posts to publish at a later date/time, as well as time-saving tips on how to automate certain aspects of publishing your content for scheduling.
Complete the tutorial below to learn more about Work Flow AutomationFeature in WordPress.
How To Schedule your Posts in WordPress – Step-By-Step Tutorial.
WordPress allows you to easily modify the date and time of your published blog posts, including setting exact dates and times in the future. This lets you create or add posts to your website, which can then be pre-set to go live at any given date and time of your choice.
You can schedule WordPress posts to publish at a later date using the Quick Edit feature when viewing a list of all your posts, or you can schedule them as you’re adding or editing new or existing blog posts.
Scheduling Posts In WordPress Using The Quick Edit Function
To schedule WP posts using the Quick Edit method,
Log into your WP admin area and choose Posts > All Posts …
In your Posts page, find the Post you want to edit, then hover your mouse over the post title to display the options menu and click on Quick Edit…
The Quick Edit feature expands to reveal all the the “Quick Edit” options for editing the Post …
Go to the “Date” section …
WordPress allows you to edit the date and time of your post, simply by changing the values in the fields and selecting options from the drop-down menu …
Tip: You can schedule blog posts in WordPress in the future or backdate post dates to show content as having been published prior to the original date of publication.
This is great if, for example, you’ve been away and would like to publish an account of the day-to-day events and would like your blog posts to match the actual dates you’ve been away. Another reason to backdate the blog posts would be to give a brand new site a little bit more of an “established” look. Similarly, you can set all content to publish in the future if you plan to launch the blog after getting everything set up and configured.
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Change the date of your post to whatever date (and/or time) you would like your post to show as having been published (future or past) …
Note: To schedule a post as being published in the PM, you will need to use the 24-hour clock. For example, to display 1:00 PM enter 13:00 in the post scheduling section. The time your post will actually end up being published is determined by the location settings specified in your Settings > General section.
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Click the Update button to save your changes …How to Schedule your Posts in WordPress
Your post will now show as being “Scheduled” in your Posts section …
Your post status will also display as being “Scheduled” inside the Quick Edit > Status area …
Work Flow Automation Feature – Adding And Editing Posts
If you are creating a new post, you can schedule your post to publish at a later date and time, by clicking on Publish immediately > Edit…
Change the date (and time if you want) of your post and click the OK button …
Remember to click on Schedule to save your settings …
Note: To backdate a post, simply edit the date before you click Publish, as described above. In this case, the button will not change to Schedule.
Your post is now scheduled for publishing on the date and time you have specified …
If you are editing an existing post, you can also schedule a post to be republished in the future, by clicking on the Edit link next to the Published on: section …
Change the date (and time if you want) of the post and click the OK button …
Click on the Schedule button to save your republishing settings …
Your post will now show as being “Scheduled” inside the Post Edit > Publish area …
The post will now show as being “Scheduled” in a Table of Posts …
You can also see which scheduled posts are queued for publishing in the WP dashboard’s ‘Activity’ screen …
Congratulations! Now you know how to publish WP blog posts at a later date.
Let us show you now how to republish WP blog posts.
How To Schedule Your Posts In WordPress
Useful Tip: The above method also works for editing WordPress pages.
Work Flow Automation Feature – Republishing A WordPress Post
In some situations, you may want to republish an old post. If so, there are a few different options you can use to do this:
Edit Post Date And Time
You can reschedule a post by changing the date and the time the post was published. Enter a new date and time, then click Schedule.
When the scheduled time arrives, the post will jump from its current place in your timeline to the most recent spot on your blog and display the new date and time. The link for the post will also be updated to reflect the new publication date.
Note: When you reschedule a post, it will not redistribute to the email subscribers. If you need the post to be redistributed to your email subscribers, use the option below.
Edit Post Status
You can republish a post simply by changing the status of the post to Draft, clicking Update, and then clicking Publish again …
When you do this, the post will automatically redistribute to your blog subscribers. However, the publication date and time will remain the same, so the post’s link and position in your timeline will remain the same.
Tip: If you want a republished post to display first on the blog, you can just make it “sticky” …
Work Flow Automation Feature – Un-Scheduling A Blog Post
If you’ve scheduled a blog post to publish later, but then change your mind and decide to publish it immediately, just head back to the Edit Post screen for a scheduled post.
In the Publish feature, click on the “Edit” link next to the date a post is scheduled to publish:
Now, just enter today’s date and time (tip: if you’re not sure of the exact time just type in an hour or two earlier than the current time showing on your clock) as a scheduled post time and click on OK …
Click Publish …
Your post will be published right away …
Troubleshooting Scheduled Posts
If your scheduled post failed to publish when the scheduled time arrived, check the following:
Is your timezone set correctly in your Settings > General section?
Check the Post Status. Did you save the post as a “Draft” instead of scheduling it?
Did you click the “Schedule” button after modifying the date/time settings? For the post to publish, the Schedule button must be clicked.
Did you schedule too many posts for publishing? Are you using bulk post scheduling plugins to queue up thousands of posts? Depending on the resources of your web server, you could experience problems. If so, try decreasing the number of scheduled items and see if this solves the issue.
Automating Post Scheduling With Plugins
You can automate various aspects of publishing and scheduling posts in WordPress with plugins.
Queuing Posts For Publishing
Queue Posts is a free WP plugin that lets you place new posts and pages in a queue for later publication at a specified interval …
Whenever you create a new WordPress post or page, the plugin gives you the option of queuing it for later …
This is great if you are scheduling a number of posts for publishing at a later date and would like these to be published in a specific order, or between specific times and intervals …
Bulk Schedule WordPress
There are a number of WordPress plugins designed for “autoposting” or “autoblogging” (add content automatically to WordPress sites).
Auto Post Scheduler is a free WordPress plugin that will schedule ‘auto post checks’ to publish new posts and/or recycle old posts automatically.
Use a plugin like Auto Post Scheduler to publish new posts and/or recycle old posts automatically. There’s no need to schedule post times individually and recycling old posts can revitalize traffic.
This plugin is especially useful if you are importing a large number of posts, as you can set the Auto Post Scheduler to publish posts at whatever frequency you choose as well as setting a range of other options …
Although you may not want all of the features of an “autoblogging” plugin, a plugin like WP Robot includes a module that allows you to bulk import posts or article files into your WordPress site, and then set these to automatically publish at regular or random intervals at a future time.
Want more help with WordPress? Feel free to add your thoughts below and share this tutorial with your friends.
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WordPress is huge and can sometimes be overwhelming about where to start. As you move on to the next Page, you will have a clearer picture of where to start and progress to building a professional WordPress Site.
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Disclaimer: This site is not associated with WordPress or any of the WP-related products reviewed on this site. We may derive a financial benefit from sales of products advertised, reviewed or linked to from this site. All images and information used in this review have been supplied from the plugin’s website and sites that provide Premium WordPress Services
WordPress offers two option about publishing your content online. You either publish your content through the post or pages. It’s better to understand why there are posts and pages before you decide on which one to use for a particular content.
This tutorial outlines the major differences between the posts and the Pages. You will have an understanding of when to use a post or a page.
The focus is the specific ways to use Posts and Pages and what to do with these in separate tutorials.
The video below also reveals a step by step tutorial about how to use both to publish content on your site.
WordPress Posts vs Pages – Understanding The Main Differences
You can publish content online using either the post or preferably, the page.
Your visitors and readers will probably not be bothered about whatever mean you use in publishing content on your site. Nevertheless, it’s crucial that you understand the main differences between these two fundamental building blocks. Your online presence will be more effective when you choose the most appropriate one for the right purpose.
Let’s take a look, then, at what the main differences are, starting with WordPress Posts …
Note: Many of the specific features of Posts and Pages mentioned below are explained in more detail in separate tutorials.
WordPress Posts.
Regular “blog” entries are typically written using posts.
By default, Posts are entries listed by date and typically displayed in reverse chronological order on your blog’s home page, so that the most recent entry shows above the older entries …
Posts display on your blog home page and individual pages. They are marked as “sticky posts” display before other ones (this is explained in more detail in a separate tutorial).
Posts can be referenced in sections of your web site like Archives, Categories, Recent Posts, and several widgets. They are also display in your our WordPress RSS feed, as shown in the example below …
They often display a comments section below the main content, allowing visitors to comment on your posts …
Posts can also be added to categories …
And they can also be referenced using tags …
See the “Related Tutorials” section further below for tutorials on how to use Posts.
WordPress Posts vs Pages – Similarities
Here are some of the main similarities between Pages and Posts:
Pages and Posts both have Titles and Content, and use the same method to insert these (e.g. Title fields, visual editor, text editor, etc….)
They use your WordPress Theme template files to help maintain a consistent look throughout your site.
They allow you to use keyword-template
Both Pages and Posts are viewed as “content pages” by search engines.
Depending on the theme and the plugins you have installed on your site, Pages and Posts both give you control over search engine settings like Title, Meta Description, and Meta Keywords.
Depending on the theme and the plugins you have installed on your site, both can be set to display in your menus and widget areas.
Although very similar in many respects, Pages, however, have several key distinctions that make them different from Posts.
WordPress Pages
They typically live outside of the normal blog chronology and are used to “showcase” content that is less time-sensitive than Posts.
In essence, they are mostly used to present readers with information about you or your site that is unlikely to change, and other common pages found in websites such as:
About Us
Contact Us
Product / Service Pages
Scheduled Events
Copyright
Disclosure
Legal Information
Earnings Disclaimer
Reprint Permissions
Company Information
Privacy Statement
Site Map
Resources
etc …
A Page in WordPress is not listed by date, and do not use tags or categories.
You can use them to organize and manage your content.
For example, you can organize the main topics of your content into “Parent” pages (where each of the main topics gets its own page), and then add subtopics for each of your main topics into “Child” pages (subpages) …
You can add as many “child” pages as you need to organize your content into “topic hierarchies”, as shown in the example below …
They can also be displayed in the sidebar of your site using the Pages widget …
In the example above, a “Pages” widget is used to display links to five main pages and three “nested” subpages.
As well as displaying a page in sidebars using widgets, some WordPress themes also display them in the menu tabs in the header and footer sections of your site…
They are also displayed in your t can also use different Page Templates. These Page Templates can include Template Files, Template Tags and other PHP code that provides unique, complex or sophisticated display features of a page on your site.
For example, here are just some of the sales page templates made available to users of a popular WordPress theme called OptimizePress …
At the simplest level, they should be used for non-blog content. In fact, if you were to remove all Posts from your WordPress site, you would have something that closely resembles your typical “non-blog” website (i.e. a site comprising only of “static” pages.)
What WordPress Pages Are Not
A Page is not a Post. Pages are not processed by the WordPress Loop, which is PHP code used by WordPress to display posts and to cycle post data (like time, category, etc.) through your blog’s main page. Note, however, that some defaults can be changed through the use of certain plugins.
They cannot be associated with Categories and cannot be assigned Tags. This means that Pages can only be organized according to a hierarchy where you specify and assign Pages and SubPages, and not from referencing Tags or Categories.
They are not files. Unlike websites that have static pages made of code, which are then saved as files on your server, Pages are stored in your WordPress database just like Posts, where they only exist as digital data inside database tables.
They are not included in your site’s feed. Note: there are plugins available that will add your pages to your site’s RSS feed.
Because Posts are referenced from many different areas of your WordPress site (Archives, Categories, Searches, Tags, RSS Feeds, other page views, etc …), and Pages are typically only accessed from their one published location, many WordPress SEO experts argue that it is generally better to post content that you want to attract more exposure from visitors and gain better results from search engines using Posts, rather than Pages.
What Type Of Content Can Be Added To WordPress Posts or Pages?
With WordPress you can easily add or edit the following types of content into your Posts and Pages: Text You can add plain, formatted and/or hyperlinked text in a variety of fonts and styles to posts and pages…
WordPress offers the option of using both a Visual Editor and an HTML Editor for adding content as text.
Meta text can also be added to WordPress Post and Pages although this will depend on the configuration of your site’s settings and plugins. E.g tittles, keywords and description that appears on search engines), create custom excerpts, etc.
In the section below, there are tutorials on how to add text based content to WordPress Post and Pages. Check out the related section below.
Media
You can add or embed media content into WordPress such as videos, audio files, downloadable files (e.g. PDF documents), images (photos, logos, graphics, banners, etc) and more.
For step-by-step tutorials on how to add media-based content to WordPress posts and pages, see the “Related Tutorials” section below.
Scripts
With WordPress you can add scripts into your posts and pages using code like JavaScript, short codes and plugins. Many of these scripts also allow you to control the content that appears on your site from an external or remote location (e.g. Manage advertising banners or subscription forms).
Content can also be added to WordPress posts vs pages by inserting code directly into your file templates. Please note, however, that in order to add and edit file templates, you will need to have at least a basic understanding of code languages like HTML and PHP.
WordPress is huge and can sometimes be overwhelming about where to start. As you move on to the next Page, you will have a clearer picture of where to start and progress to building a professional WordPress Site.
For step-by-step tutorials on how to add scripts and code to WordPress posts versus pages, see the “Related Tutorials” section below.
WordPress Blog Post Ideas: How To Create Great Blog Content.
In this tutorial you are going to learn how to keep coming up with new ideas for creating content that you can write and blog about on your site.
You will also learn how to create great quality content that will get your reader’s hooked. They will be eager to learn more about your business and keep coming back to your site.
At the end of the tutorial we’ll also share with you a simple, yet highly effective plan of action for creating and adding fresh new content to your blog on a regular basis.
Adding new content on a regular basis is one of the secrets of growing your presence successfully online and getting ahead of your competitors. You will learn an effective system for doing this … even if you are too busy to blog!
Watch the videos below and then complete the step-by-step tutorial to learn more about creating great content for your WordPress site …
Video: Content Creation – Part 1
Video: Content Creation – Part 2
Business Blog Post ideas Content Writing Tips
I guess you already have a WordPress blog up and running. There are two major hurdles that you’ll have to deal with before moving forward:
Knowing what to “blog” about
Getting past the idea that you are just “too busy” to write and publish content on your site on a regular basis.
Both of the above are the most common reasons given by most people for not getting started blogging, and both can lead to failure through inaction.
The great news, is that if you are willing to learn how to overcome these two main challenges, your business will grow and you will have an edge over your competitors, because this is what is also stopping them from growing their presence successfully online.
Here are some great tips to help you start blogging about your business successfully:
Tip #1 – Everyone Is Also “Too Busy” – Just Get Started!
We all have only 24 hours a day and guess what? Everyone is already using every single one of those 24 hours!
Can you imagine the extra time you’ll gain if you only spend few hours each week running your business. You’ll have more time to answer questions from your customers and you will spent only one hour a week, adding posts to your site that fully answer those questions. You’ll direct your prospects and customers to your site, instead of spending your valuable time on the phone answering the same questions over and over again.
Avoid making the common mistake of thinking that you will do things when you have “spare time” (who has time to spare?) Instead, find that extra hour or two each week to add content to your site that will help you grow your web presence and leverage more of your time.
Tip #2 – You Don’t Have To Be A Writer
Most business owners have no difficulty talking about their business to others in social situations, special functions and industry or networking events.
In fact, if given a chance, most business owners can easily talk for hours on end about their business to anyone who is willing to listen.
In essence, all you are doing when you are blogging, is talking about your business in writing.
You don’t have to be a writer to publish content online about your business.
Just write as if you’re having a “one-on-one” conversation in a room with a potential prospect or your ideal customer.
If you focus on educating people about the benefits of your business and the problems that your products and services can help to solve, you will be training visitors to become better customers and build your authority online as the “go to” expert in your field.
Tip #3 – Write As You Would Normally Speak
You don’t need to be clever or entertaining – just write as you would speak to someone about your business. For example, pick a common problem that many of your customers seem to experience before choosing to buy your products or services and address that problem in your blog post.
Talk about the benefits and advantages of your solution. Give your readers some insider tips to help make the buying decision easier. Let them know what results they can expect after buying from you. Show them how much support and training is available if they need help.
Just be yourself and write in a conversational tone. Imagine how you would speak if you were engaging in a one-on-one conversation with a very happy (or an irate) prospect or customer, and write your imagined conversation down into a plain text file, then save it.
Tip #4 – Find A Writing Style For Your Blog Posts And Articles That Feels Authentic And Natural To You
Once you get used to blogging about your business and have enough data to be able to start measuring your results and assessing your general readership, you will find a structure and style that works best for you.
For example, you may discover that you have a natural knack for providing unbiased product reviews and comparisons, and that visitors and potential customers are gravitating towards your site for advice backed by solid research before buying.
Or, you may discover that you really like to engage with your readers through interactive areas of your blog like the comments section. Or maybe, your posts provide great answers to Frequently Asked Questions (FAQ) for your visitors, and these help to reduce the time that prospects are spending in a pre-purchase research, which may be taking up your and your staff’s valuable time.
Whatever you discover works best, it’s good to establish certain principles in the way you structure your content early on.
WordPress Blog Post IdeasWordPress Blog Post Ideas
Tip #5 – It Doesn’t Have To Be Written By You
The content on your site doesn’t have to be written by you! There is a range of options available for content creation, including:
Delegating
Outsourcing
Guest Blogging
Content Curation
Authority Publishing
etc …
These methods will be covered in more detail in future tutorials and blog posts.
Blog Content Creation: Getting Started
The simplest way to create an article for posting to your WordPress site is to write it in a plain text file (e.g. note pad), and then save it to your computer.
Don’t worry about formatting or editing at this stage. Just write.
When you are ready to post and publish what you have written, simply open your text file, then copy and paste it into the blog post content areas.
WordPress Blog Post IdeasWordPress Blog Post Ideas
Your Post Title
Keep the title of your post brief (no more than 7 – 10 words) and to the point.
Try to include your main keyword in the title.
Aim to make your title as compelling as possible, in order to attract the reader’s interest.
Below are some examples of post title and post title ideas to help you get started:
How To Avoid Getting Ripped Off When Buying A Used Vehicle
Top 10 Property Investment Buying Tips For First Time Investors
Leasing Fitness Equipment – 7 Common Pitfalls To Avoid
5 Essential Things To Look For When Shopping For Baby Products
Marriage Counselling – A Basic Guide For Beginners
How Pet Aromatherapy Can Improve Your Best Friend’s Health
Remodeling Your Home – 5 Guaranteed Ways To Save Money
Buying Organic – Why It May Not Be the best Option For You
Video: How To Write Effective Post Titles
Your Post Content
For best results, we recommend writing 500-700 word (4- 5 paragraph) posts and articles that focus on one or more of the following areas:
Educating your readers
Informing visitors about the value of your products or services
Providing benefits, useful tips, training, or references to valuable resources about your business, industry, passion, or field of expertise
Delivering honest product recommendations, reviews and comparisons
Highlighting controversial issues that require and encourage further discussion,
At the end of your post, you should always include a link or call to action in the closing paragraph that requires visitors to take “action” step that will help you move your business forward.
For example, you could ask visitors to take any of the following action steps after reading your post:
Asking visitors to visit the ordering page of your website, or e-commerce store
“Liking” your post or subscribing to your Facebook page
Watching a video or subscribing to your YouTube channel
Following you on Twitter
Connecting with you on LinkedIn or Google+
Going to your newsletter sign up page
Visiting the site of a recommended supplier via an affiliate link
Accessing additional resources on your website
Subscribing to your updates list for more information or training tips
Taking advantage of a special offer
Downloading a FREE report
etc…
By providing useful content to your readers and delivering massive value on a regular basis, you will position yourself as an expert in your field, and build trust and a regular, loyal readership. Once authority and trust is established, you will find people responding positively to your recommendations and your offers.
Here are some of the basic principles of good business blog copy writing:
Use your main keyword in your title and create an engaging title. You want your post titles to catch the eye of visitors who are browsing your site and get them to read the rest of your post.
Make your post educational and informative for readers. Try to avoid blatant self-promotion and focus on giving your readers value instead. The more value you provide to your blog readers, the more trust, confidence and authority you will build with them and this will greatly improve the reputation of your business online. Great posts also get shared around the web, giving your business and site additional exposure. Consider adding content sharing features to your blog to make sharing and bookmarking of posts easy for visitors.
You can publish posts any size you want, but generally posts and articles with a minimum of 500-700 words (4-5 paragraphs) work very well for human readers and search engines.
Make sure you use the main keyword and keyword variations you want to rank well for in your post. SEO experts recommend introducing your main keyword in the first paragraph and using it as a bold hyperlinked anchor text (i.e. link the keyword to a different page on your site that is relevant to the keyword, e.g.: your main target keyword.)
Don’t stuff keywords in your content. Search engines like Google are very savvy to this trick and may penalize you for “keyword stuffing”. Use your keywords appropriately and in the right context and you will do well with both your blog visitors and search engines.
Always have a “call to action”at the end of your post. You want to inform and educate your readers about an aspect of your business, and then direct them to a desired outcome, such as subscribing to your newsletter, contacting you via your site’s contact form, filling in a survey, adding an item to your shopping cart, etc …
What To Blog About …
So … what can you write about? Here are some great ideas for articles and information you can post to your blog (the list below should keep you going for a while):
Latest news about your industry
Latest news about your business
Latest news about your suppliers / vendors / channel partners
Product / Service tips (how to spot quality, how to avoid paying too much, “The 5 things you need to know before you buy XYZ product”, etc ..)
Explain the benefits of your products (focus on one product or product line at a time)
Product / Service features (explain what the features mean and help customers choose the best value for money)
Provide product or service reviews
Provide product or service in comparisons to other well known brands / leading competitors (you can keep the brand names and companies anonymous by talking about the features that ‘Brand X’ or ‘Company Y’ have which are popular and how your products compare)
Provide third-party information your customers would find useful, educational, informative, entertaining, etc. (e.g. something you just read about in an industry publication or saw in the news)
Provide a product training information series
FAQs (Publish the questions you get asked the most and answer these online)
“How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these).
Explain how your products, services or solutions helped others to solve problems, save money, save time, etc …
Publish customer stories and testimonials
Profile your best customers (works well if you sell to other businesses)
Profile members of your team (helps to build a sense of familiarity with your visitors)
Profile your best suppliers
Special offers, competitions, prizes and giveaways
New product releases, new range of products, etc …
New things coming soon to your business
Product recalls (e.g. industry-wide recalls)
Customer service information (e.g. explain how to return a product, refund policies, etc.)
Links to resources and information your visitors and customers might find useful
Top 10 lists
“5 Things You Should Know About [insert your solution here] …”
“5 Things To Beware Of When Buying [insert your product here] …”
etc …
If the above is not enough to get you inspired or motivated, then keep reading for more blog content writing ideas …
Fast Content Creation Formula
You can create an almost endless amount of blog posts using the “fast content creation formula” below that combines your areas of expertise with things like numbers, lists and time periods …
Numbers = 1, 3, 5, 7, 10, 25, etc …
Lists = Top / Best / Worst / Most Controversial / Most Liked / Least Known / Most Hated / Most Beneficial / Most Harmful / etc …
Time Periods = Current / Previous / Next / This Week / This Month / 6 months / 1 Year / 2-3 Years / 3-5 Years / 5 – 10 Years / etc …
For example:
5 Practical Things You Can Do This Week To Overcome Insert Topic Here At Work
10 Ways To Lose Insert Topic Here Fast
7 Controversial Methods For Achieving Insert Topic Here
10 Least Known Innovations That Changed Our Industry Forever
Insert Topic Here: Myth or Fact? The 7 Myths About [Topic]
What You Can Write About – Content Writing And Blog Post Ideas …
(click image above to enlarge)
Your Industry
How does your industry compare with others? What are the similarities or differences? What can other industries learn from yours?
Describe (3 / 5 / 7 / 10) ways your industry (has changed / will change) in (the past / next) (6 months / one year / 3-5 years)
What are some of the (recent / proposed) (laws / legislations / trends) that (have affected / will affect) your industry
How is your industry (better / worse) now than before?
What are the top (3 / 5 / 10) recommended resources, books, publications, videos, podcasts about your industry?
What (recent/popular) movies or books make reference to your industry? How accurate are these references? What are the myths and what are the facts?
What industry (conferences / events / seminars / workshops / training courses) have you attended recently? What did you learn at these events that you could share with others so they can benefit from your experience?
What is the key (conferences / events / seminars / functions) that will take place in your industry this year and why should people attend these?
What is the (best / worst) tips or advice you have been given about your industry? Did you follow these? What happened?
What is (unique / special) about your industry and why? Why should people get involved in your industry? What kind of people are ideally suited for your industry?
What (is wrong / needs fixing / needs more attention / needs more funding) in your industry?
What do most people in your industry know about that we still haven’t discovered or heard about yet? What’s the “biggest” secret insiders don’t want us to find out about your industry?
What are the best places to (advertise / find new leads / recruit new staff / get more exposure / get free publicity) for your industry?
Who are the (“superstars”/up and coming stars) in your industry that you would most like to meet (and what questions would you ask them?)
What should people know about your industry / line of business before deciding to pursue a career in it?
What should people avoid doing when they first join your industry?
What’s the (hottest / most debated) topic in your industry right now? What was the (hottest / most debated) topic in your industry last year? What has changed and how has this affected your industry?
What are some of the comments being made about your industry on Facebook, Twitter, LinkedIn, etc? What’s your (personal/company) view on these?
Who are the people in your industry that should be followed on Twitter? Create and post a list.
What are the new (invention/innovation/application) would completely transform or revolutionize your industry if it was actualized?
What (new angle / new ideas / fresh perspective) can you bring to an old industry topic, that would (start / reignite) a new debate or discussion?
Why is x still the best / most effective / most preferred / most widely used way / method / option / choice for doing y?
Create a fun / exciting competition, challenge, poll, or survey and post about its progress and results.
Create lists about your industry. These can be fun (e.g. “The 25 Lamest Excuses Given By Customers In The X Industry When Asked To Do Y”), or factual (e.g. “10 Ways To Create A Greener X Industry”)
Create charts that explain industry processes in simple terms
Create a list or glossary of common (acronyms / jargon / terminology / funny expressions) used in your industry and explain what these mean in simple terms
Create videos, infographs, reports, lists, memes about your industry and post these on your blog
Interview / profile a successful person / leader / rising star in your industry
Transcribe or publish a presentation / talk / speech you recently made, or a conversation you recently had with [person] about [topic]
Subscribe to Google Alerts / search for relevant press releases and news about your industry and write about that.
What does Wikipedia have to say about your industry?
Comment / provide a summary or opinion about anything newsworthy about your industry
Your Business / Company
Share interesting facts about your company history. How did your business start? Who started it? Where was it started? Why was it started? How did you learn to do what you do? What challenges did you face in the beginning? How have things changed from the past to the present day?
Elaborate on your Mission, Vision, Goals, Values and Principles. What are the main areas that your company focuses on? What strategies and objectives are you currently pursuing? How does this translate into practise? How are investors, shareholders, members, customers currently benefiting from your past / current decisions?
Describe your company culture and what you like best about it.
What makes you different / better than your competitors? Why?
Publish your recent press releases or any interesting news that you or others have published about your business.
How are you contributing to the community? What worthy causes do you support or plan to start supporting? What awards have you won? What awards do you plan or hope to win?
How are you using Social Media / Facebook / Twitter / LinkedIn / Google+ to grow your business? If you’re not using social media, why not?
What is your most successful marketing / sales / branding campaigns? What social media campaigns, viral videos, advertising campaigns, memes (online quizzes, surveys, pictures with funny captions that get shared around the internet) have you seen recently that attracted your attention? Why? What can you share about these that could help others?
What style of management do you use? How does that make you more effective at responding to customer needs / adapting to changes in the market?
Analyze your statistics, see what kind of search visitors are entering in search engines to find your site, then either create content or invite guest bloggers or authors to contribute articles on your site about specific topics your readers want to learn more about.
What is your company’s favourite team-building / corporate / customer event? What do the people who participate in these learn? Can you share actual feedback from participants?
Post videos and photos of your company events, functions, parties, workshops, training sessions, get together, team-building activities, etc. with descriptions and explanations for your readers.
Give people a video tour of your premises / office / facilities.
What questions are people asking on forums and on Yahoo! Answers related to problems or challenges that your business can help to solve?
What are the main challenges in your business?
What mistakes have you made, how did you correct / rectify / address these, and what have you learned from this experience?
What are the problems or issues you most often get asked about by customers, or objections your salespeople hear most frequently from prospects? Turn these into FAQs
What tools and resources does your business use to deliver superior customer service or quality products and services? (You don’t need to give away trade secrets – just talk about the benefits that your tools and technologies deliver to customers!)
Why should site visitors join your Newsletter or subscribe to your Updates? Give 3 to 5 reasons.
Who are your best suppliers / vendors / channel partners / customers? Can you profile or interview them? Can you provide actual case studies and feedback of their experiences doing business with you?
Use your WordPress site “Commenting” features to educate other visitors further about your business when replying to comments left on your site.
Provide an end of week / end of month / end of quarter “round-up” of events.
Share what’s coming up next for your company, new developments, exclusive announcements, etc.
Your Products And Services
Write about the unique advantages / properties / benefits of using your products or services. Why are your products or services superior? How are your solutions different from those of your competitors?
Give 5, 10, 25 or 50 reasons why people should use your products or hire your services. Explain the benefits of being a customer of your products or services.
Create video tutorials showing customers how to use your products, or videos that show you performing services for customers (e.g. event management, restoration services, etc …)
Create charts, infographs, videos, diagrams, lists, etc … that explains in simple terms how your products or services work, or how they can help to solve a complicated issue or a difficult problem for users
Provide tips on unusual, innovative or “out-of-the-box” ways to apply your products or services that most users may not have thought about and advanced tips for users.
Describe the most common type of problem users in your market experience and how your product or service helps to (address / eliminate / overcome / reduce) this problem.
Turn your customer support emails or phone calls into FAQs.
Create a list of your most popular products or services and link to their URLs
Create a list of your most frequented, visited posts and pages.
Become an affiliate reseller of complimentary products and services to those that you offer and promote/review these on your site.
Publish a special tip or free gift for your Twitter followers, or newsletter subscribers only.
Explain how customers can get free stuff, special discounts, exclusive offers, etc.
Ask for feedback and then reward or give stuff away occasionally to customers or site visitors who post the best feedback, testimonial, comment or idea on your site, or make the best suggestions for improvement.
Write about the new products or services you are about to release and how these will benefit users.
You And Your People
Share information on your blog about your hobbies, passions, achievements, the causes you support, likes, dislikes, etc. and encourage your colleagues and staff members to do the same.
Share your successful strategies and tips with others. Some examples are: how you achieve personal goals, how you remain productive working from home, how you maintain work & family balance, stay fit / healthy / motivated / positive / focused / organized, how you come up with new ideas, how you translate good ideas into actions, tools, resources and apps that you can’t live without, etc …
Share your best / fun stories, and recent insights or observations
What books / audio books / music are you reading / listening to right now. Would you recommend these? Why? Why Not?
What restaurants have you recently discovered or events have you attended that you would recommend to others?
Describe a time when something went terribly wrong and how you overcame / got through it.
Introduce the members of your staff (especially new members) and put a spotlight on your (best / most active / most trusted) customers / vendors / affiliates / suppliers / channel partners / blog commenters, etc …
Build a user community on your site and post questions regularly, then let your community answer it.
Provide written and video testimonials of real satisfied customers.
Post your social media URLs and explain how customers and visitors can connect with you online.
As you can see, there are so many things to blog about in your business and share with your online audience.
In fact, everything you can say about your business, you can blog about!
Think about this …
If you take action and start publishing content about your business on your blog, you will already be ahead of many of your business competitors.
Why?
Because:
a) Most of your competitors are stuck with static websites that they can’t easily update
b) Most business owners are just “too busy” to work “on” their business, because they spend all of their time working “in” their business.
By the way … if you’re just too busy to work “on” your business, then you need to get yourself a copy of Michael E. Gerber’s classic business book: “The E-Myth: Why Most Small Businesses Don’t Work And What To Do About It”. It will change the way you approach your business.
Your WordPress Blogging Action Plan: The 5-Step Formula
We’d like to share with you now our secret “5-step” action plan formula for growing your business with a blog … even if you’re just “flat out too busy!”
Create an “ideas folder” in your computer or mobile device for storing article ideas. Use the title of the post or article you have in mind as the title of the document. Develop a habit of regularly adding ideas to your “ideas folder.”
If you can’t or don’t have the time to write the articles yourself, consider either assigning the task to one or more your staff members, or outsourcing the content creation to freelance writers (see below for resources that will help you do this).
Set aside a specific time each week to write (or outsource) a batch of posts or articles and schedule them to be posted on your blog at intervals of every 2 – 4 days. Give yourself at least 1-2 hours per week.
Remember that you don’t have to be a writer to write great content for your blog. Just write exactly as you would speak if talking to someone about your business. Keep the tone conversational and focus on writing your content as if you are talking to just one person (e.g. your ideal prospect or customer)
The important thing is to create and add new content to your blog consistently. Ideally, you should be publishing 1-2 articles or posts a week. If you can’t, then even once a fortnight is great, as long as it is done consistently.
Develop a regular routine of posting content to your blog and your site will not only attract more visitors, but they will get to know, like and trust your business more … a sure recipe for business growth and an increase in sales!
Writing Business Blog Content – Your Options
When it comes to writing the actual content for your business, company, or corporate blog, here are your main options:
Option 1: Write the content yourself.
Option 2: Rewrite existing content and make it unique.
Option 3: Outsource the writing to professional writers or article writing services.
Option 4: Invite guest authors or bloggers to post content on your site.
Let’s take a look at each of these options in more detail:
Option 1: Write the blog content yourself
This is the option that will get you the best results in terms of readership loyalty and conversions.
Blog posts written by the owner of the business or blog / website (or anyone else who cares as deeply about your business as the owner) typically come across as being naturally sincere and more authoritative. The writing also tends to include many industry-related terms or phrases (i.e. jargon), which works great for both readers and search engines.
An effective content writing strategy you can use if you decide to write your own blog content, is to follow the A.I.D.A. principle.
A.I.D.A. stands for:
Attention – Get your reader’s attention with a headline, or in this case, the title of your post and make sure to use your main keyword in the title as discussed earlier. For example, an article about Content Management Systems (CMS) might be entitled “Content Management Systems – Avoiding The 5 Most Common Mistakes Made When Choosing A CMS For Your Business.”
Interest – Help your reader maintain interest in your post by writing about things that relate to them and their situation. This could be issues, problems, frustrations, benefits, challenges, etc. that are commonly experienced by people who need your products or services.
Something that all experienced and successful sales copywriters know, is that people will read extremely long sales letters and remain keenly interested, as long as the subject of the sales letter is all about them (i.e. the prospect) and how they are going to benefit if they buy and use the products or services.
Desire – Once you learn how to create compelling and engaging content that interests and helps your readers, the next step is to create a desire for your readers to take action. For example, you can write a detailed and interesting review of the top products in your business category and then let your blog readers know that there is no need for them to continue looking around, because your solution, product or service is the cheapest, best, most cost-effective, most robust, best supported, best value for money, etc … (if it isn’t then don’t exaggerate, just focus on the aspect that makes your solution better than your competitor’s and try to create a desire based on that fact – e.g. you deliver locally, free shipping, etc.)
Action – Once your reader is interested and has a desire, it’s only sensible to direct them towards an action that will benefit both them and you. Be very specific about the type of action you want your reader to take after reading your post, and focus on one action only, whether it’s clicking a “buy” button, filling in a newsletter subscription or the contact form, watching a video, filling in a survey, etc …
The A.I.D.A. principle is not very effective when used to create your own blog content, and it is also important for the other options we’re discussing here, so be sure to familiarize yourself with it.
Option 2: Rewrite Existing Content
If creating new content from scratch is too difficult, the next best option is to rewrite existing content and make it 100% unique. There are several ways you can do this:
Research, Copy, Paste & Rewrite: Do a search online on the topic you want to write about, then go through the sites that come up on your search results and copy and paste information snippets relevant to your article into a text file or Word document. You can source material this way from a whole range of different places, such as government sites, other business websites and blogs, forums, product review sites (e.g. Amazon), audio podcasts, videos, etc. Once you have enough information gathered, don’t simply rewrite the content – use it as a template for providing a fresh angle on the topic and creating your own unique content.
Use Content Rewriting Software: Avoid using “automated” software applications and content rewriting scripts that promise to deliver you better search engine rankings, but only end up creating garbled and unreadable rubbish for real human readers.
There are great software programs available that help you save time in the process of researching and gathering content from various online sources, and then allow you to intelligently rewrite and combine the content into a unique and highly readable article.
Two content rewriting software tools you should check out are Instant Article Wizard. and The Best Spinner. Visit their sites for video demos, examples, testimonials and more information.
Buy Quality PLR Articles And Rewrite These: PLR stands for Private Label Rights. What a PLR article service often does, is leverage group buying power by hiring professional writers to write content, then selling a limited number of the same content to members (e.g. 150, 500 or 1,000 copies). For example, if you need Travel related articles, you can become a member of a Travel PLR site, and receive new articles each month on travel-related topics.
You will need to rewrite PLR articles, however, because a number of other members of the PLR site will also own the same content as you. At best, you should review, edit and rewrite as much of the article as you feel is necessary to feel comfortable putting your name on it, and to ensure its uniqueness. At the very least, you should give the article a new title and add your own introduction or rewrite the opening.
Please note: PLR articles can vary greatly in quality, so make sure you check out the supplier thoroughly before you commit to spending any significant amount of money.
If you don’t know where to start, here are some great PLR sites you can check out:
PLR Mini Mart – This PLR site was started by Tiffany Dow, a very successful ghostwriter who has written articles and content for many online business owners.
EasyPLR – This is a very popular PLR site for business owners looking for quality, engaging and informative content to post on their blogs or send in their newsletters, etc. The site makes its PLR content available only to low limited numbers of content-buyers (usually only around 100-150 per PLR pack) and uses teams of professional writers to create niche-specific content. You can buy content only for the topics you need.
All Private Label Content– This is another great PLR site that allows you to buy specific content packs on the topics you need, or become a member of specific niches.
Option 3: Outsource Your Article Writing
The last option to consider is outsourcing the writing of your blog content to professional writers, experienced freelance writers, or using professional content creation or article writing services.
When outsourcing to freelance or professional writers, you can look at online services like Elance or Freelancer. These sites let you post a project and freelance writers then bid for the work. You then hire the writers and manage the process, or sign on with a service that manages the writers and the content creation process for you and charge you a nominal fee for the content they produce on your behalf.
When you’re first starting out, outsourcing your blog content writing to a service like like Elance or Freelancer may not be practical, because it takes time and experience to discover good writers.
Some of the pitfalls to watch out for are:
Writers that are inconsistent with their turnaround time (e.g. from time of request to time of delivery)
People who bid cheaply for the work, then deliver content that is really poor or plagiarized
Spending a lot of time recruiting new writers to replace the bad ones you hired.
Learning how to manage the outsourcing process (you can end up becoming an article-writing manager, which is not something you really want to do).
If you don’t know where to start looking, here are some established article-writing services we recommend you check out:
SEO Writers -This article writing service is used by thousands of business clients worldwide. It uses only professional writers who are native English speakers and who are highly trained to write content that is both engaging to human readers and optimized for search engine. Their prices are very affordable and they offer quick turnaround times.
Articlez – This article writing site also uses 100% American sourced writers while offering a competitively priced service when compared to other content outsourcing options and quick turnaround times on content delivery. You can create a FREE account and purchase content as you go.
TextBroker – This service provides unique, customized content for articles, blog posts, travelogues, product reviews, press releases and more. Incidentally, if you plan on using the TextBroker article-writing service, we recommend you also check out the WPTextBroker plugin, which allows you to order articles and receive ready to publish content for your blog directly from your WordPress administration panel.
The above services will manage and audit the writers on your behalf and provide a reliable turnaround time. All you have to do is submit the work to be done and they will handle the rest.
For other outsourcing needs, there are a number of sites like Fiverr that lets you hire people to do things for you for $5.
NOTE: No matter how good the writing is, you should always review the content to make sure it’s exactly what you want to send out to your readers. It’s not uncommon when using professional writing services to find you need to make some tweaks and adjustments to your articles to ensure quality.
Option 4: Invite Guest Authors To Post Content On Your Site
Another option you have for getting content added to your site or blog on a regular basis is to allow other authors to post on your site.
WordPress allows you to specify different roles for your registered users. Depending on the role you assign, users then have certain privileges and access to restricted parts of your site.
By assigning different people the role of “author” for example, they can post content to your site, but not access any of your site’s administration features.
Next Step – Getting Started
The best way to start is to take action.
Let’s do this now. Open up a new text file on your computer, or grab yourself a pen and a notepad or sheet of paper, and write down 10 blog post ideas that will help you grow your business.
Do it now. Write down …
Product Post Idea
Company Post Idea
Industry Post Idea
Event Post Idea
Customer Tip Post Idea
Reseller Training / Customer Service Post Idea
What Area Of Your Business Could You Educate Prospects About To Eliminate Objections?
What Problem Could You Help Others Solve?
What Solution Could You Review To Help Prospects Buy?
What Is Your Most Common FAQ?
Other Idea For Content
Have you written down at least 10 post ideas for your blog? Great!
As stated earlier, commit to posting 1-2 articles every week on your site. Spend 1 hour or less on each post (it gets really easy to do this and the content will just flow out of you once it becomes a regular habit).
If you can’t commit to writing 2 posts per week, then even posting new content to your blog once a fortnight is great, as long as it is done consistently. By investing just 2 hours a week, you will be working “on” your business and you should start to see some positive benefits in a very short time.
Some Last Thoughts For Business Owners …
Instead of answering the same questions about your business over and over again every time you meet a new prospect or someone who is interested in your business, you can simply create a page on your site that answers this question and refer people to it.
Use your site to provide FAQs, address sales objections, add videos to demonstrate how your products work, offer readers a downloadable report with more information, and much more.
As you practise referring people to your helpful posts and pages, less and less of your valuable time will be used by people who are just “curious”. You will be educating prospective customers to do “research” in their own time, and to contact you when they are more “serious” about doing business with you (i.e. when they have moved from being suspects to being prospects.) Your time can then be spent working on other areas of your business that need your attention, or that offer a more profitable return on your investment of time and effort.
We hope you have found this information useful and we wish you great success blogging about your business!
WordPress is huge and can sometimes be overwhelming about where to start. As you move on to the next Page, you will have a clearer picture of where to start and progress to building a professional WordPress Site.
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