Effective ways to run Small Business Blogs to Success

Running Small Business Blogs

Regardless of the type of business you’re in, or what kind of company you have, you need to have a business blog and start blogging about your products and services.

Even if you don’t consider yourself a writer or blogger, you still need to get blogging, especially in today’s ultra-competitive global online economy.

If anything, running a business blog is essential because it offers another way to touch and connect with your existing and potential customers.

Getting a business blog up and running is easy to do. If you set up a business blog on a platform like WordPress, then you will not only have a business blog that is easy to manage, but you will also have a vehicle that gives you full control of your online presence.

There are several great reasons to start your own business blog. Here are just 5 ways to get you thinking about a business blog of your own:

#1 – Small Business Blogs Help You Create A More Personal Connection With Your Customers

Like social media, your blog gives you the opportunity to connect with your customers on a deeper and more personal level.

Traditionally, most websites are composed of static pages that “talk at” users. In other words, they simply tell other people about your business. A business blog can help you “talk with” your readers, because blogs can be made to be interactive.

Running a business blog allows you to start a dialogue or conversation with your visitors. Your blog readers can leave comments after each article you post, which you can reply to. This both helps your audience to get to know you better, as well as helping you to better understand the needs of your market.

Your blog can also help give your business a human face and a social presence. There are many interactive “add-ons” you can add to your business blog to help you improve the way you connect with your customers and visitors.

With WordPress, for example, you can go beyond just replying to visitor comments and add additional interactive functionality to your blog using third-party applications called “plugins” that integrate seamlessly and easily with your blog to provide extra features like:

Personal Greetings
Contact Forms
Facebook Comments
Social Sharing Buttons
Click-To-Call Buttons
Polls
Surveys
Maps
Customer Reviews And Testimonials
Forums
Interactive Chat / Video Chat Facilities
Interactive Webinars
Customer Support Help Desk
Software That Tracks And Monitors Visitor Behaviour On Your Site
Etc…

We provide training, information and reviews on using many of these interactive plugins in other blog posts and in our user training section.

#2 – Small Business Blogs Help You Build Expertise And Credibility

One of the best things about having a business blog is that it gives you an opportunity to establish your expertise and build your reputation and credibility in your field.

No matter what business you’re in, there is so much you probably know that you can blog about. By sharing your knowledge with others, you are not only educating people about your business, you are also educating them about “how” to do business with you, and positioning your products and services in the forefront of the minds of those who are searching for, and who need products and services like those you provide.

For example, if you’re a law firm, blog about common legal questions that people have and what can be done (i.e. What your firm can do) to help solve legal issues. If you’re a chiropractor, write about ways to maintain a healthy posture and prevent back pain. If you’re an environmentally-conscious cleaning company, share some great house cleaning tips and the dangers of using chemical cleaners.

You can add informative and educational content to your business blog that will help build your credibility and expertise like tips, case studies, reviews and comparisons, etc. In a number of exciting ways.

For example, you can add videos to your YouTube channel and stream these on your blog. This not only helps you build credibility, it also gives your business additional exposure online.

You can add infographs to your content and share these on Pinterest …

You can start a regular audio broadcast section where you present interviews with other experts in your field, or run webinars where you train customers to use your products.

By using your blog to show your website visitors how much you know about your industry and your business, you will help them get to know you better, like you more and trust you more. This builds credibility and helps your business grow more sales.

#3 – Small Business Blogs Provide Customized Marketing

Blogging offers a much more effective and affordable way to promote your business than most other methods of marketing, both online and offline.

For example, did you know that a WordPress-powered business blog can be configured so that as soon as you publish new content on your site, your information is instantly distributed to all of the main search engines (e.g. Google, Bing), announced on all of the main social networks (e.g. Facebook, Twitter, LinkedIn, Pinterest) and added to dozens of other authoritative online directories (e.g. Content and news feed aggregators)?

With a static website, your web pages just sit inside your server. You have to actively drive visitors to your site with methods like paid advertising to get new prospects.

With an expertly-configured WordPress blog, however, you can start driving new visitors and targeted prospects to your site just by adding new content about your business. All that is required to automate this process is having a WordPress blog set up for your business, and then getting someone who knows how to expertly configure your blog settings to tweak a few settings and link your blog to some external accounts using a few tools and methods that are freely available to online users.

Ultimately, the most cost-effective form of marketing a business online is to get organic traffic (i.e. “Free traffic). You can achieve this simply by writing content about your business on a regular basis and posting it on your expertly-configured WordPress blog.

Also, by reading your visitors’ comments, and adding interactive features to your blog like statistical and behavioural monitoring tools and learning how to interpret the data, you can start getting information on your target market and using this intelligence to improve your business marketing.

#4 – A Business Blog Benefits You In The Search Engines

Adding a blog to your static website is a great way to attract traffic from search engines.

We’ve talked about the benefits of having an expertly-configured blog to automatically notify search engines whenever new content is posted. Search engines favour sites that have fresh, updated content. So, if you set up a business blog, get it expertly-configured and then consistently write just one blog post per week, you will see more visitors coming your way, especially if you choose a few good keywords with a reasonable amount of searches for your posts.

Do the same thing, but write two or three blog posts each week and your traffic will increase significantly.

#5 – A Business Blog Increases Visibility For Your Products And Services

Through your blog, you can let your existing and potential new customers know about your products and services. You can inform them about discounts, special offers, new inventory and discontinued items, events and so much more! You can even extend your blog’s reach into social media so that every post you add to your blog shows up on social sites as well.

Blogging isn’t like writing an award-winning novel. Identify your ideal customer, and focus on their wants, needs, interests and their questions. Write short, conversational posts as if you’re speaking directly to them. Pick topics related to your business and share your expertise with them through informative and educational articles. Your blog doesn’t need to reinvent the wheel; it just needs to be helpful and engaging to visitors.

Small Business Blogs

One last tip: Don’t let concerns like “not having enough time” and “not being a good writer” stop you from starting a business blog. The truth is, in today’s Information Age, you cannot afford to not have a vehicle like a business blog, where you can share your expertise and build credibility and trust by engaging and interacting online directly with your customers and prospects, answering their questions and providing them with helpful and useful information.

Small Business Blogs Topic to Engage Customers

Small Business Blogs Topic – Using A Blog To Engage Your Customers

A blog is a powerful marketing tool for small business owners. A good blog engages its visitors and encourages them to get actively involved.

Unlike regular traditional static websites, a business blog allows you to communicate with your customers in the form of a dialogue. By fully engaging your prospects and customers, your blog can help to boost trust and loyalty and keep them coming back for more.

If you are a small business owner, you need a blog, and you need to use your blog to engage your customers. Below are some simple ideas to get this interaction going:

Small Business Blogs Topic

Contests and Giveaways

Contests are an effective way to build social influence and generate email leads where visitors provide you with their real name and email address. Because the incentive of winning is very strong, running contests can also get visitors engaging with you who haven’t done so before, and sharing your contest with their social network.

Why not hold a contest through your blog where the winner (or winners) get a prize? This could be a prize like an Amazon gift voucher, or something directly related to using your products or services, like a free service, product sample, or download access to information that others would normally have to purchase in order to get access, or even a blend of tangible goods coupled with something that is specific to your business or industry.

You don’t need to have a big budget to run your first contest. For example, you can offer a $25 Amazon gift card and a 30-minute free consultation call with you for help, if you provide any kind of coaching or consulting services, or a free session, e-book or product sample.

You can also make the contest involve getting other people to sign up to your newsletter or opt-in list, or promoting your video or blog on their social networks, etc.

With a WordPress-powered blog, for example, you can integrate a contest management plugin like Contest Domination to help you build a list of subscribers by running contests and giveaways …

Contest Domination is a simple and easy to set up a plugin that lets you quickly set up, manage and track unlimited contests on your blog. You can sign up for a free version, or upgrade to the paid versions, which gives you access to features like integration with your autoresponder, custom fields, detailed analytics, domain mapping, and more.

Visit the plugin website for more details here: Contest Domination

In addition to the plugin above, you can also check out the social contest and sweepstake plugins and applications made by Wishpond.

Note: If you plan to run brand promotions, competitions, Facebook promotions, or any other type of sweepstake or contest that includes an element of chance (or even skill, e.g. “Tell us in 25 words or less …”), make sure that you are not breaking any laws. Some countries require you to have a permit to run competitions, and your competition must comply with certain conditions to be legally acceptable.

If everything is okay and you’re good to go with your marketing strategy, then post the rules online and make sure that people clearly understand what they are required to do to participate and qualify for the prize(s) you’re offering.

Also, make sure to promote your contest or giveaway on all of your marketing channels including social media, your website and your offline materials. Remember that the objective of this exercise is to drive as much traffic to your blog as possible.

Small Business Blog Topics

Case Studies

Using case studies on your blog not only helps to engage your customers, they also help you accomplish many great things at once.

Case studies attract new readers, showcase your clients, educate customers and highlight many of the benefits of using your business. A case study gives customers practical information they can use and provides them with concrete proof that your business gets results.

If you don’t know where to begin when it comes to creating case studies, search online for “how to create a case study”, or see this great article: 8 Tips For Creating A Great Case Study.

Useful Tips: Adding a written or video testimonial to a case study helps to increase engagement with your blog readers and gives your case study greater authority and authenticity!

You can also offer to send readers a free case study in exchange for signing up to your newsletter or opt-in form, as the example screenshot below shows …

Customer Success Stories

Customer success stories are similar to case studies in that they can serve as testimonials and “social proof” for your business.

Whenever a customer thanks you or lets you know how your business has helped them, contact them immediately and ask them if they would mind being featured on your blog. You can offer to keep their testimonial anonymous if they prefer, or promote them on your blog with a live link pointing back to their website.

Useful Tip: If you receive great feedback via email or via the telephone that you would like to use as a testimonial, you can make it easier for your customers to provide you with a testimonial by creating the testimonial yourself using the words of their email or quoting the feedback they’ve given you, and then simply emailing them the finished testimonial and asking them to give you permission to use it, or to add any modifications they would like to see made before it gets published when they reply with their permission. This also lets you control the way the testimonial will appear when published.

If your business blog is built using the WordPress platform, you can easily add testimonial add-ons (called plugins) to your site that lets you display customer testimonials on your site. Here are a few testimonial plugins you can check out for your WordPress site:

WP Customer Reviews – This free plugin allows you to setup a specific page on your blog to receive customer testimonials for your business/service or to write reviews about multiple products (using multiple pages).
WP Elegant Testimonial – This is an easy to use free WordPress Testimonial Plugin that lets you insert professional-looking testimonials into any post or page. There is no limit to the number of testimonials you can use on a specific page. You can insert as many testimonials as you want using shortcodes.
Testimonials Widget – This plugin allows you to display random or selected portfolio, quotes, reviews, showcases, or text with images on your WordPress blog. You can insert Testimonials Widget content via shortcode, theme functions, or widgets with category and tag selections and having multiple display options such as random or specific ordering.

Testimonials are a great way to engage with your readers and show them proof and examples of what your business can do to help them.

Small Business Blogs Topic

Lists And Checklists

Blog readers love lists and checklists. Lists are not only easy to read and to digest, but useful checklists can be shared socially around the web, driving more visitors to your blog.

Useful Tips: Some of the most popular articles to write lists for are “Top Ten” lists and “Biggest Mistakes To Avoid” lists. Start a “Topic Diary” and write your ideas for list topics down, then continue adding to this list whenever you come across a new topic idea. If you need some inspiration, check out Listverse – a website dedicated to “Top 10 Lists”.

You can engage your blog visitors and attract a lot of reader comments simply by asking them at the end of your list post what some of their ideas are, which item on the list was their favourite, was there anything they felt was left off the list, any new lists about your industry that they would like to see, etc…

Creative Ideas For Your Products

A great strategy for engaging readers on your small business blog is to write blog posts that show people how to use your products in creative ways. This not only informs and educates your potential customers about new ideas and practical ways to use your products or services, it also shows off the benefits and versatility of what you offer and gives them new options for engaging with your business.

Think about all the different types of customers your business can cater to, all of the problems and challenges it can help them solve and begin to write about all of the different ways your products and services can be put to use.

Create a customer survey and ask your existing customers what kind of problems your products helped to solve, or if they have used your products in any unusual or unconventional way and what results did they get.

At the end of your blog posts where you share creative product ideas, uses and applications ask your readers if they can see any additional uses for what your business has to offer.

Videos

You don’t have to only write blog posts. You can also create videos and add these to your blog.

Videos are a great way to engage readers on your blog, because they show you rather than just tell you what to do.

You can purchase screen capture and video editing software like Camtasia or that lets you create narrated “how to” videos as you navigate your computer and browsers, or just record videos on a smartphone, then upload these to YouTube and embed them on your blog.

If you organize events or social functions, or do any kind of external work for clients (e.g. home building, interior decorating, landscaping, flower arranging, etc…), you can create a ‘before and after” video with a commentary of the processes involved.

Make “how to” videos that teach your customers about you and your business expertise. Even better, make it fun and you’ll increase the chances of your video being shared with others and going viral online.

Infographics

Infographics are visual representations of information. They give your readers a visually exciting way to access and digest the information you are offering.

Basically, you take the information you want to convey and then make something visually creative with it, using graphs, images, statistical reports, etc …

Here’s an example of what an infographic looks like…

Click Image to Enlarge

(Source: How To Calculate Lifetime Value)

You can make your own infographic using free online programs – just search for “how to create infographics free” online.

Useful Tip: After creating and posting an infographic on your blog, make sure to share it on Pinterest. Pinterest is a content sharing service that allows members to “pin” images, videos and other objects to their pinboard, and this can help drive new visitors and prospects to your blog …

Hopefully the above has given you a number of great ideas on ways to use a blog to better engage customers with your business.

A final tip is to make sure that you continually mix things up on your blog. Plan to add content with embedded infographics, videos, etc … Talk about your new products in one post and offer a list of simple tips, or customer experiences in another post. Test different blog post formats and ideas as much as possible and study your traffic analytics regularly.

Use statistical reports, survey results, polls etc. to not only engage your visitors, but also to learn what is and isn’t working in your online marketing approach. Keep trying out new ideas and see what sticks with your blog readers (make sure that you can measure the results of your tests and the implementation of new ideas, however, otherwise you won’t know what is working and what needs to be improved!)

One last piece of advice when it comes to using your blog to engage readers is to remember that if you’re only adding “filler” content to your blog for the sake of adding content, then people are quickly going to become disinterest with your blog and disengaged with your brand. Some may even see your blog as spammy. So … keep your content real, informative, educational and useful and you will be well on your way to attracting more visitors to your blog and keeping them engaged and eager to return.

If you need help getting a blog set up for your small business we can help.